NeuroBusiness Conference
Submission Guidelines
We invite submissions for presentations and posters for its 2025 Neurobusiness Conference, to be held at the University of Dubrovnik, Croatia, from September 18 to September 19, 2025.
The conference accepts theoretical, applied, and experimental research, from fields such as Economics, Psychology, Neuroscience, Political Science, and more.
Deadline for submission is April 28th, 2025 (Midnight of April 27th, EST)
General information
All proposals will undergo peer review for selection purposes. Evaluation will be based on the long abstract but only the short abstract will be published in the program book. Those accepted for presentation will be notified by e-mail by May 19th 2025.
Each participant can present only one paper, for those submitting more than one paper we will assume the order of submissions is also the order of priority (i.e., the first submission is the top priority).
Submissions of Papers
(Short and Extended Abstract)
Submission should include:
• Title of maximum 140 characters including spaces.
• Names of presenting author and co-authors and their affiliations.
• A short abstract of a maximum of 1800 characters including spaces (This will be posted in the program).
• Extended abstract of a maximum of 4500 characters including spaces, specifying the aim, method, results, and conclusions of the research.
• Please indicate if you would be willing to present a poster if the oral presentation sessions are oversubscribed.
•Oral presentations will be limited to 15 minutes, including 5 minutes for Questions and Answers
Submissions of Posters
Posters offer the opportunity to present data and have substantive discussions with interested colleagues. Presenters will stand with their posters while the audience circulates among them, stopping to discuss research, which might be of interest to them.
Poster presentations should incorporate illustrative materials such as tables, graphs, photographs, and large-print text; all material should be clearly readable from three feet away.
Like all other presentations, posters should represent a completed work. Please do not submit a proposal if the data are still pending. Posters that discuss new scientific findings are especially encouraged.
Submission for posters should include:
• Names of presenting author and co-authors and their affiliations, Aim, Method, Results, and Conclusions.
• A short abstract with a maximum of 40 words - This will be posted in the program, on the web page, and printed in the program book.
• A long abstract with a maximum of 250 words, specifying the aim, method, results, and conclusions of the research.
• Posters will be displayed on free-standing bulletin boards in portrait/vertical format. We recommend the poster size A0: 84.1 cm (width) x 118.9 cm (height) (33.1 x 46.8 inches).
Poster presenters or co-author(s) must be present beside their poster to interact with attendees. Each poster is assigned a number that indicates where it should be mounted. We recommend preparing a handout explaining the work and making enough copies for distribution.
During the conference, the scientific committee will select one poster and one paper as the winners of the
2025 Neurobusiness Conference poster and paper awards.
The best paper award is supported by Psychology & Marketing Journal.
Topics.
All submissions should utilize neuroscientific techniques like fMRI, EEG, GSR, Eye-Tracking, Facial Expression Analysis, Speech Analysis, and IAT.
Neuromarketing and Advertising Insights
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Implicit responses to advertising featuring socially sensitive topics (e.g., controversial ads that violate norms)
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Implicit responses to AI-generated advertising
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Sensory marketing and unconscious responses to sensory stimuli (sight, hearing, touch, smell, and taste)
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Emotional valence, arousal, and advertising effectiveness
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Attention and memory processes in response to advertising stimuli
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Cross-segment differences in advertising responses (e.g., cultural, gender, social identity, generational, and personality-based differences)
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Neuro pricing- price perception as impacting implicit responses.
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Ethical considerations in neuromarketing research and practice.
NeuroIS and Technology Adoption
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Neurophysiological methods and tools to study technology adoption and user behavior
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Neuroscience and human-computer interaction (HCI)
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Neurophysiological approaches in UX, web design, e-commerce, and user interfaces
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Measuring cognitive and emotional states in response to technology (e.g., memory, attention, technostress, flow, effort, engagement, emotions, arousal, trust)
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Neural correlates of information systems (IS) constructs
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Neural approaches to information and data management processes
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Software prototypes and applications in NeuroIS
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Ethical considerations in NeuroIS research
Neuroeconomics and Decision-Making
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Neuro approaches to decision-making in business and economic contexts
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Physiological and neural underpinnings of heuristics, biases, and bounded rationality
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Neural insights into behavioral economics (e.g., risk perception, uncertainty, loss aversion, intertemporal choice, and social preferences)
Neuromanagement and Organizational Behavior
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Neuroscience applications in organizational culture and performance
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The neuroscience of employee motivation, trust, and positive workplace experiences
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Neuroscience-informed leadership development, management training, and change management
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Neural methods to enhance creativity, diversity, innovation, sustainable behaviors and pro-social behavior
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Neuro approaches to managerial decision-making, trust, collaboration, influence, and strategy
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Neuroscience insights into social interactions and organizational behavior
Neurofinance and Financial Decision-Making
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Neural methods for financial decision-making in markets (e.g., risk, uncertainty, ambiguity, intertemporal choices, and investment decisions)
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Behavioral and neural insights into asset market trading and funding decisions
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Cognitive and emotional influences on investor behavior
Comparing explicit (self-report) and implicit (neuroscience) measurements, across topics
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The reliability and validity of self-reported vs. neurophysiological measures in consumer and decision-making research
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Discrepancies between explicit attitudes and implicit responses in advertising, branding, and persuasion
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The role of implicit bias in consumer choices and financial decision-making
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Combining self-report and neuroscientific methods for a holistic understanding of decision-making
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Advances in multimodal approaches integrating behavioral, neural, and physiological data
Partnerships
